OpenX gives publishers with usage of a robust programmatic marketplace. With their flagship company, OpenAudience, OpenX provides publishers worthwhile insights into their audiences.
Smaato's focusing on abilities use Sophisticated algorithms and automatic optimization to ensure the ideal advertisements are served to the proper audience. The System also gives in-depth analytics and reporting applications to measure general performance.
广告网络是在规范化地管理和经营一个“小市场”，而广告交易则是提供了一个自由买卖的“大市场”。在“小市场”中，主要涉及的买卖双方都很明确，只有三方参与交易，即广告主或代理，广告网络和媒体；在“大市场”中，买卖方涉及面不再有限制，交易完成的随意性相对比较明显。从某种程度上来说，我觉得广告网络可以比喻为家乐福这样的超市，从全国各地采购很多的商品，然后归归类，让客户去购买；而广告交易有点类似淘宝商城，这个平台上既有大量的买家，又有大量的卖家，同样的商品的价格也会不同，也有很多人把广告交易平台比喻成股票市场，当你要买进某种股票时，只是出一个价格，然后由股票交易平台来匹配愿意出这个价的卖家，价格随行就市，上下波动。
The System also provides complete analytics capabilities to measure effectiveness in serious time, in addition to entry to a top quality network with top quality inventory.
减少交易成本： 如果没有广告网络，每个广告主的每个广告投放都需要和各个网站去签订合约，同时要研究每个媒体的分类及价值，可想而知，这样的成本是非常高昂的，广告网络简化了这些繁复的工作，让广告投放变得简单，接触面更广，极大地减少了成本。
Advertisement exchanges facilitate authentic-time bidding, making it possible for the two publishers and advertisers to benefit from an auction-centered ecosystem that guarantees good charges for all. This tends to make the procedure a lot more effective and transparent, and permits more practical monetization of stock by the publisher, although giving Price tag-efficient and focused advert placements to the advertiser.
It is a source of a secure profits stream for publishers as they may have important Command above the transaction procedure. Advertisers also take advantage of secure Price For each Mile selling prices and have entry to high quality stock.
Also, programmatic marketing may also help publishers decrease the workload of managing advertisements, releasing up time for other tasks.
An open ad exchange is often a marketplace that permits all sellers, buyers, advertisement networks, and advertisers to obtain the purchasing and providing of digital stock.
An ad exchange is actually a System that connects ad potential buyers and sellers. Advertisers should buy, sell, and bid on marketing Area with an online digital marketplace.
Given that we've talked about what an advertisement exchange is And just how publishers and advertisers utilize them, let's take a look at click here a number of advert networks in the marketplace.
Tremendous adhesive adverts — to display huge advertisements in a very lesser advert House (the visible part of the advertisement moves down Together with the person’s scrolling). This could certainly improve profits by in excess of twenty%.
Ad exchanges utilize a media shopping for procedure to auction off differing kinds of digital promoting ads, like ad impressions and online video ad stock. An advert exchange platform can even be open and clear when it comes to offered rates and discounts.
Cellular ad exchanges, Conversely, depart buyers and sellers free of charge to barter discounts for themselves during the advert exchanges.